UX/UI and web design
The UX design is in short, all about User Experience. UI design is all related to the user´s interface. Both elements are crucial for a good final digital product and they should be delivered in close collaboration. UX is a more analytical and technical process while UI is closer to what we all know as web design or graphic desing; An example that we use very often to describe the different parts of a digital product: If one imagines that a website is a building, the foundations represent the code that gives structure to the site; the pipes and wiring represent the UX design and UI is represented by the facade and the architectural finishes: the ambience the decore, the interaction with users . Web design is not very different from this example in practical terms and we express it in ways that our clients understand.